Not only the foldable phones are broken at Samsung, also their promises. Asked whether the Samsung Galaxy Fold would ship in May, CEO DJ Koh said on May 9th to a Korean newspaper: “We will not be too late” and “We’ll announce a new shipping date in a couple of days”. The month of May has now passed and no new shipping date has been announced. What are Samsung’s promises worth?
It was not the first lie that Samsung choked in. In February, a spokesperson for the company told Foldable.News that retail versions of the phone would have no visible crease in the middle of the foldable display. However, they did. The manual now explicitly warns for the crease, pretending that it’s “a normal characteristic of the device.”
On April 22, Samsung decided to delay the commercial introduction of its flagship Galaxy Fold. The move came after the displays of several devices, in the hands of American reviewers, broke apart. “To fully evaluate this feedback and run further internal tests, we have decided to delay the release of the Galaxy Fold. We plan to announce the release date in the coming weeks,” Samsung said.
Dust and dirt
Samsung has been working since April on measures to prevent new problems, including strengthening the hinge and minimising the tiny gap between the top layer of the display and the bezel. This should prevent dust and dirt from entering the device.
At the beginning of May, Samsung USA announced that it would cancel pre-orders for the delayed Galaxy Fold smartphone, unless buyers explicitly say they still want it. An email was sent out to customers who pre-ordered the device, asking them to make a choice. The email also hinted that Samsung might ship before the 31st of May. But it didn’t.
The delay was a major blow to Samsung, who made the Galaxy Fold its most prestigious introduction since many years. Earlier, the Korean company had to recall two versions of the Note7 smartphone, after several devices caught fire. Earlier, Samsung had downplayed the issues with the Fold.
7 year development
The Galaxy Fold is the first foldable smartphone of Samsung and the company worked on the technology for 7 years. At least 4 US journalists experienced problems with their screens. Some of these issues were caused by reviewers peeling off the top layer of the display, thinking it was a protective film. The screens died almost instantly. Another reviewer noticed a bulge under the display, with dead pixels as a result.